A composite example
“We had three therapists, two appointment books, and zero visibility into next week.”
The kind of coastal day spa this plan is built for. Illustrative, not a real customer.
Sound familiar? Professional gives you multi-provider scheduling, automatic email reminders, waitlist management, and email campaigns - everything you need to run a team without losing your mind.
Prices in S$.
Daniel and Kim Rossi opened Coastal Day Spa in a single treatment room above a shop on Joo Chiat Road. Kim did the massages. Daniel managed the bookings from his phone between his day job. It was tight, it was hard work, and it was theirs. Within eighteen months they had a second room, a third therapist, and a reputation that stretched across the East Coast.
Growth is supposed to feel good. But for a while, it just felt chaotic. Three therapists meant three separate schedules. One lived in a paper diary, one in a shared online calendar that nobody could agree how to use, and one in the head of the therapist herself. Double-bookings happened. Clients called during treatments to ask if 'someone' was free on Thursday. Kim once drove to the spa on her day off because no one could confirm whether a regular's 2pm was actually in the system.
They tried BookAndGo Professional on a Tuesday afternoon and by Friday they hadn't had a single scheduling conflict. Each therapist has her own availability calendar. Clients choose the therapist they want - or let the system pick the next available. Email reminders go out automatically the night before, so no-shows dropped almost overnight. When someone cancels a Thursday 2pm, the waitlist automatically notifies three people who'd flagged that slot. One of them always says yes.
Kim now runs a monthly re-engagement campaign to clients who haven't visited in three months. Daniel can finally see the whole week at a glance - every therapist, every room, every gap - from his phone before he's had his morning coffee.
Everything you need for S$59/month.
Add up to five therapists, practitioners, or staff members, each with their own availability and service menu. Clients can book a specific provider or let the system find the next available slot across your whole team.
Automatic email confirmations and reminders cut no-shows without you lifting a finger.
Clients join the waitlist with their preferred service, dates and time of day. When a matching time opens up, BookAndGo automatically sends them a link to book it. Or turn on auto-booking, and the first matching client is booked in straight away.
Compose branded HTML emails and send them to all clients, active clients, or a custom selection, and optionally embed your upcoming availability. Perfect for re-engagement, seasonal promotions, and announcements.
Collect health history, consent, and intake information before the appointment via SignAndGo integration. Forms are completed online, stored securely, and accessible to your team before the client arrives - no clipboards required.
Upload your existing client list from any spreadsheet. Map columns to BookAndGo fields and import hundreds of clients in minutes. No need to re-enter years of data manually when you make the switch.
There is no cap on your client database at the Professional tier. Import your entire history, grow without limits, and use the search and filter tools to find any client instantly - even years down the track.
These are composite examples, not real customers.
Tara Nguyen
Solo personal trainer · Kallang
Tara trains clients out of a warehouse gym in Kallang - about thirty regulars, most of them on a standing weekly slot. She'd been quoted booking platforms that charged per active client, which meant her bill climbed every time she signed someone new: punishment for doing well. Professional is a flat S$59 a month no matter how full her book gets. She sets each regular up on a recurring weekly session in one tap. Email reminders go out the night before, and every session spits out an invoice with her UEN she can hand straight to her accountant. The whole thing costs less than two sessions a month and runs itself from her phone between sets.
Marcus Webb
Four-chair barber shop · Tiong Bahru
Marcus runs a four-chair shop on Tiong Bahru Road. Every barber has regulars who book weeks ahead, but there's always walk-in traffic too. He needed each barber on their own schedule - different days, different hours, some taking online bookings and some walk-in only. Professional let him configure it exactly that way. His regulars book their barber online, the walk-ins fill the gaps, and Marcus can see every chair's utilisation from his phone before he unlocks the door.
Dr. Anika Patel
Small GP clinic · Toa Payoh
Dr. Patel runs a small GP clinic with two doctors and a practice nurse, each taking different appointment types with different durations - a standard consult is 15 minutes, a longer mental health consult is 40. She needed intake forms completed before arrival, different services for different providers, and a system that could handle the complexity without requiring a full-time receptionist. Professional handles the scheduling, SignAndGo handles the forms, and her patients arrive prepared. The front desk now has time to actually help people.
When a client cancels, the system checks who is on the waitlist with a matching service, date range, and time preference. With auto-fill on, it books the matching client into the freed slot for you. Otherwise each matching client gets an email with a link to book it, and whoever books first takes the slot.
Yes. At the Professional tier you can link specific services to specific providers. A remedial massage therapist and a beauty therapist on the same team can have completely different service menus, different durations, different prices, and different availability windows. Clients see only the services relevant to the provider they select.
You can compose branded HTML emails with your logo and colours, choose your recipient list (all clients, active clients in the last 6 months, or a custom selection). You can also embed a link to your live availability so recipients can book directly from the email. Campaigns are sent via SendGrid with open and click tracking.
Go to Clients and choose Import. Upload a CSV or spreadsheet export from your existing system. BookAndGo will detect the columns and let you map them to fields like name, email, phone, and notes. You can preview the import before confirming. Most businesses migrate their full client list in under five minutes - no developer required.
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