BookAndGo and SimplyBook.me, compared for Singapore businesses
BookAndGo and SimplyBook.me are both online booking systems for businesses that work by appointment. SimplyBook.me is a broad, long-running system with many optional features; BookAndGo is a focused appointment booking platform with Singapore workspaces. This page sets out what each company says on its own website, where SimplyBook.me is stronger, and where BookAndGo is different. Your bookings and client records are stored in Singapore.
The short version
SimplyBook.me has a free plan, sells text message credits, takes online payments and deposits through payment integrations, and offers memberships, packages and gift cards. It says it began in 2009, in Iceland. BookAndGo keeps Singapore workspaces' bookings and client records in Singapore, with plans from S$29 a month, but cannot send texts or take payments from clients in Singapore yet.
Side by side
| BookAndGo in Singapore | SimplyBook.me | |
|---|---|---|
| Online booking page | Yes | Yes |
| Free plan | No, though you can start free | Yes, 50 bookings and 1 provider |
| Where bookings and client records are stored | Singapore (details) | Data centres in Canada, France and Singapore, depending on where your business is |
| Card payments and deposits from clients | Not in Singapore yet | Yes, through payment integrations |
| Text reminders | Not in Singapore yet (email reminders) | SMS and WhatsApp credits, paid separately |
| Memberships, packages and gift cards | Not sold online in Singapore yet | Yes |
| Repeat bookings | Yes | Yes |
| Intake forms | Yes, with privacy consent | Yes |
| Team | 5 calendars on Professional, 20 providers on Business | A provider limit on each plan |
Where SimplyBook.me is stronger
A free plan. Its pricing page lists a free plan with 50 bookings and one provider, with no credit card needed. BookAndGo has no free plan in Singapore, though you can start free.
Taking payments. SimplyBook.me says you can accept online and offline payments and take a deposit during online booking, through payment integrations that include Stripe, PayPal and Square. It also sells memberships, packages and gift cards, and has a point-of-sale feature. BookAndGo cannot take payments from clients in Singapore yet.
Texts. SimplyBook.me sells SMS and WhatsApp credits, paid separately from the plan. BookAndGo sends confirmations and reminders by email in Singapore.
Breadth and history. It describes more than 60 custom features, admin and client apps, calendar sync with Google or Outlook, and an automatic listing on its booking.page directory. It has been running since 2009.
Where BookAndGo is different
Where your data is stored. Your bookings and client records are stored in Singapore. Some services run elsewhere, and our data storage page lists every one. SimplyBook.me's privacy policy says: "Your personal data is stored on servers located in three reputable data centres, in Canada, France and Singapore", and that it stores data "worldwide, depending on the location of your business." It does not say which one a Singapore business uses, so ask them if that matters to you.
Fewer things to add up. SimplyBook.me plans set a number of bookings and providers, and text credits are bought separately. BookAndGo charges by plan, in Singapore dollars. Plans start at S$29 a month. Professional has up to 5 calendars side by side and Business has up to 20 providers. See pricing.
What you get in Singapore today. A booking page with your own slot rules, an AI booking assistant on that page, repeat bookings, a waitlist, booking at a client's address with address lookup for businesses that travel, invoices with your UEN, intake forms with privacy consent, and client records you can import from a spreadsheet. The full list is on our features page.
One account for more. One MyAndGo account also signs you in to SignAndGo for e-signatures and ShareAndGo for secure virtual data rooms.
Not available in Singapore yet
- Text messages
- Taking payments from clients
- Google Calendar sync
Until then, confirmations and reminders go by email, and clients pay you directly.
Which one suits you
Choose SimplyBook.me if you want to start free, take deposits or sell memberships and gift cards through your booking system, or send text reminders today. Choose BookAndGo if you want your bookings and client records stored in Singapore, one price per plan, and a booking page built for the way a Singapore service business runs its day.
Questions
Does BookAndGo have a free plan like SimplyBook.me?
No. SimplyBook.me's pricing page lists a free plan with 50 bookings and one provider. BookAndGo in Singapore has no free plan, though you can start free. Starter is S$29 a month or S$290 a year, Professional is S$59 a month or S$590 a year, and Business is S$129 a month or S$1,290 a year. Prices are in Singapore dollars. Enterprise is for larger teams: talk to us.
Can BookAndGo send text reminders or take deposits in Singapore?
Not yet. Text messages and taking payments from clients are not available in Singapore yet, so confirmations and reminders go by email and clients pay you directly. SimplyBook.me's own website describes SMS credits and online payments with deposits.
Where are my bookings and client records stored with BookAndGo?
Your documents, records and files are stored in Singapore. Some services run elsewhere: your account details are held in Sydney, Australia; your sign-in details (name, email address and sign-in method) are held by Google in the United States; and payments are handled by Stripe in the United States. Our privacy policy lists the rest.
Can I bring my client list across to BookAndGo?
Yes. BookAndGo imports client records from a spreadsheet. If you can export your client list from your current system as a spreadsheet, you can import it, then add your services and opening hours and share your booking page.
Sources
- SimplyBook.me pricing, read on 13 October 2026
- SimplyBook.me features, read on 13 October 2026
- SimplyBook.me privacy policy (version 3.8), read on 13 October 2026
- About SimplyBook.me, read on 13 October 2026
Comparison written by BookAndGo, from each company's own website as read on 13 October 2026.
Part of MyAndGo. Features · Data storage · About · Privacy · Terms