Industry Guides
Setting up a long beauty menu for online booking in Singapore
Facials, brows, lashes, waxing: how a Singapore beauty salon can turn a long menu into a booking page clients can use, with each service the right length and in front of the right therapist.
Choosing a system? Our roundup of the best booking software for beauty salons in Singapore compares the options. This guide is about setting up a long beauty menu so clients can find what they want and book it.
Name services the way clients search
Clients in Singapore search for 'facial', 'lash lift', 'brow embroidery' and 'Brazilian wax', so use those words in your service names. Put the length and what is included in the description, and keep each name short enough to read on a phone.
Give each service its real length
A brow shape is fifteen minutes, a hydrating facial seventy-five. Set each service's length and a buffer for changing the room, and the booking page only offers times that genuinely fit. Long treatments stop being squeezed into short gaps.
Add-ons as their own services
Extractions, a mask upgrade or an eye treatment can be set up as short services a client books alongside the main facial. The time is reserved properly and you know before the client arrives what they have asked for.
The right therapist for each treatment
Link each therapist to the treatments they are trained in. Clients see only the times when someone qualified is free, and can choose a favourite therapist by name.
Answer the first-visit questions before they are asked
Beauty clients often want to know what a treatment involves before they book. Put it in the service description, such as 'first-time lash clients please come without mascara', and add a question or two the client answers while booking, so you know about sensitivities before they sit down.