Booking for a multi-outlet salon in Singapore

It is common in Singapore for a successful salon or spa to open a second or third outlet: one in a heartland mall, another in town, perhaps a third near an MRT interchange. Each outlet has its own team and hours, but clients often follow a favourite stylist between them. Getting bookings right across outlets is mostly about naming, calendars and clear choices.

Decide what a client chooses first

Clients usually choose either the outlet nearest to them or the person they trust. Your booking page should make both easy. A practical approach is to give each stylist or therapist their own calendar, named with the outlet: for example 'Mei Ling (Tampines)' and 'Daniel (Raffles Place)'. Clients who care about the person can choose them by name; everyone else picks a time and is booked with whoever is free.

Set each person's hours at each outlet

Staff often split their week between outlets. Each calendar in BookAndGo can carry its own working week and days off, inside the business's opening hours. If a senior stylist works at the Orchard outlet on weekends and at Jurong East on weekdays, set up a calendar for each place they work, each with its own days. Clients then see exactly when and where that person is available.

• One calendar per person per outlet they work at, named clearly.
• Each calendar's own working days and days off.
• Services linked to the people who can perform them.
• Outlet name and address in each service description where it matters.

Keep a choice a promise

When a client chooses a stylist by name, they expect that person. BookAndGo holds to that choice: if the chosen person is taken at that time, the time is not offered for them, rather than quietly moving the client to someone else. When a client does not mind who they see, the booking goes to whoever is working and free.

Services that differ by outlet

Not every outlet offers everything. A flagship might have a treatment room for facials while a smaller kiosk only does cuts. Link each service only to the people who perform it, and name outlet-specific services clearly. If a service runs only on some days, limit it to those days so it never appears when nobody can do it.

One client record across outlets

A client who visits two outlets is still one client. Keep notes on their record, such as colour formulas, allergies or preferences, so whichever stylist sees them next has the history. This is one of the main advantages of running every outlet from one system rather than separate diaries.

Manager's view

The owner or manager needs to see the whole business at once. A calendar with every person side by side shows where you are overbooked and where there are gaps. Waitlists show where demand is outrunning capacity, which is often the first sign that an outlet needs another chair or longer hours.

A multi-outlet business is a sign of success, but it can feel like running several small businesses at once. With clear calendars and choices, clients can book the place and person they want in a few taps, and your team spends its time on clients rather than on the phone.

Opening a new outlet

When you open another outlet, set up its calendars a few weeks before the doors open and let regulars book the opening days early. Clients who already know your brand are the fastest way to fill a new outlet's first month, and an email to those who ticked to hear from you tells them where it is and who will be working there.